By Mahindra & Mahindra has announced a significant 24% rise in its total sales for February, reaching 72,923 units compared to 58,801 units dispatched to dealers in February 2023.
Passenger Vehicle Sales Surge
The Mumbai-based auto giant reported a notable 40% increase in domestic passenger vehicle sales, totaling 42,401 units in February. This growth was attributed to the launch of new variants aimed at enhancing consumer accessibility. Mahindra & Mahindra President (Automotive Division) Veejay Nakra emphasized the company’s efforts to expedite the availability of SUVs, highlighting the introduction of the Scorpio N Z8S variant and the Thar Earth edition during the month.
Tractor Sales Decline
However, the company’s total tractor sales experienced a 16% decline, with 21,672 units sold in February compared to 25,791 units in the same period last year. Despite this dip, Mahindra remains a key player in the tractor market, leveraging its expertise in agricultural machinery.
Mahindra’s robust performance in passenger vehicle sales underscores its strategic initiatives to meet evolving consumer demands and reinforce its position in the competitive automotive landscape.
