By Luxury automaker Jaguar Land Rover (JLR) has announced its best-ever sales performance, reaching 3,582 units for the nine months ending on December 31, 2023. This remarkable achievement represents a 93% increase in sales compared to the same period in the previous fiscal year.
Sales Highlights
- Range Rover and Defender Lead: Range Rover and Defender models stood out with a remarkable year-on-year rise of 250%, collectively contributing to over 75% of the current order book.
- Strong Quarter Performance: In the October-December quarter, JLR reported a robust 74% year-on-year growth, achieving retail sales of 1,226 units.
- Success of Range Rover Velar: The newly launched Range Rover Velar experienced a notable year-on-year sales growth of 183% in the quarter, further boosting JLR’s sales performance.
Growth Trajectory in India
Rajan Amba, Managing Director of JLR India, highlighted the company’s consistent and substantial growth in India over the past nine months. Each quarter has witnessed an impressive year-on-year surge of nearly 100%, reflecting a positive market reception.
Promising Future Prospects
Amba emphasized the strong demand indicated by the burgeoning order bank and continuous order intake, signaling promising future prospects for JLR in India. He also mentioned the significant interest generated by the eagerly awaited Range Rover BEV (Battery Electric Vehicle) among clients across the country.
Strong Order Book
At the end of the third quarter, JLR’s order book remained robust, recording a year-on-year growth of 92%. The current total order book spans more than eight months of sales and continues to see a consistent month-on-month increase, reflecting sustained customer demand and confidence in the brand.
