By Celebrating the theme of ‘Rebuild,’ the Insilence Seongsu store stands as a testament to the brand’s departure from conventionality, embracing new connections and forms. Situated in the heart of Seongsu, this flagship store seamlessly merges the old with the new, capturing the essence of the vibrant neighborhood.
A Fusion of Old and New
Formerly an industrial factory, the space has undergone a remarkable transformation, now serving as a canvas for Insilence’s artistic vision. Raw and innovative materials, including aged concrete, metals, PC panels, and carpets, converge to create an ambiance that exudes character. Despite the diverse range of textures, a harmonious palette of grey unifies the space, offering a cohesive aesthetic.
Thoughtful Design Integration
Every fixture within the store is meticulously placed to evoke a sense of massiveness while maintaining a delicate balance. Thin finishes and a variety of materials ensure that the space feels airy and inviting, rather than overwhelming. The eclectic mix of materials culminates in an artistic composition that mirrors the brand’s ethos, resonating with the spirit of Seongsu-dong and its embrace of limitless possibilities.
Artful Arrangements and Future Flexibility
Upon entering, visitors are guided along an irregular path, encountering asymmetrical furniture pieces reminiscent of an art gallery. These movable fixtures not only serve their immediate purpose but also offer versatility for future use, potentially transforming into a catering area. Intricately designed lighting rails on the ceiling complement the layout, subtly accentuating the space and contributing to its cohesive design language.
Insilence Seongsu Store redefines the retail experience, inviting patrons to embark on a journey of exploration and discovery within its innovative confines.
