By The MANOA Used Clothing Store, designed by FATHOM, is a relocation project for a vintage clothing store in Hiroshima City. Situated on Namiki-dori, the store has been a semi-underground fixture for many years. With its new location offering double the space on the first floor, the task was to design a store that not only appealed to vintage enthusiasts but also attracted a broader customer base.
Conceptual Design
Upon observing the unique items in the space before relocation, the architects were struck by the meticulous craftsmanship evident in each vintage piece. They aimed to convey this impression to visitors by designing a space that highlighted the artisanal quality of the clothing.
Architectural Elements
The storefront, slightly set back to create an entrance porch, features acrylic pieces of used clothing—a representation of the raw and unprocessed state of garments sourced overseas. This eye-catching display invites visitors to explore the store’s offerings and experience the excitement of unlimited possibilities.
Interior Layout
Upon entering, visitors encounter an L-shaped counter designed for reception and maintenance, reminiscent of an open kitchen. Unlike traditional dimly lit secondhand stores, this space combines the refined aesthetics of a production factory with the curated selection of a boutique, creating a bright and inviting atmosphere.
Harmonious Integration
To prevent a stark contrast between the diverse colors of the vintage clothing and the minimalist space, uni-chrome plating was used for entrance doors, hangers, and fixtures. This not only ties the space together but also reflects the organic gradation characteristic of UNIQLORO plating, enhancing harmony within the environment.
Sustainability Narrative
The design aims to communicate the sustainable cycle of vintage clothing, from its origins overseas to careful processing and eventual sale. By showcasing this narrative, the store hopes to expand its appeal to a wider audience passionate about preserving and appreciating old garments.
Through thoughtful design choices and a commitment to storytelling, MANOA Used Clothing Store offers more than just a shopping experience—it invites visitors to connect with the history and craftsmanship behind each piece of clothing.
