By The Meet Tree store in Ginza, operated by the sweets and cosmetics brand of the same name, represents a fusion of craftsmanship and commerce. Managed by a venerable lumber company in Nakatsugawa, Gifu Prefecture, Meet Tree aims to showcase the beauty and versatility of domestic hinoki cypress through its curated products.
Honoring Tradition
Nestled in the upstream area of the Kiso River, Nakatsugawa is renowned for its production of hinoki cypress, particularly the esteemed Kiso hinoki variety. With a legacy spanning over a century, the lumber company behind Meet Tree has been instrumental in preserving and promoting the use of hinoki. The new store serves as a platform to introduce innovative hinoki-based products while imparting appreciation for this prized timber to a wider audience.
Architectural Concept
Situated in the prestigious district of Ginza, the one-story store boasts a generous ceiling height and prime location. The design concept revolves around a towering wooden roof, symbolizing the lush hinoki forests of Nakatsugawa. Two expansive vaults, crafted from 105mm x 105mm hinoki wood, hover above the verdant interior, evoking a sense of strength and weightlessness amidst the urban landscape.
Spatial Organization
The distinct vaults loosely delineate the sweets and cosmetics sections, each area meticulously curated to reflect the brand’s dedication to quality and sustainability. As patrons navigate through this arboreal oasis in the heart of Ginza, they encounter an array of thoughtfully crafted products, each bearing the essence of Nakatsugawa’s natural bounty.
Vault Construction
Crafted from Nakatsugawa hinoki, the vaults are a testament to the brand’s heritage. Trapezoidal in shape and assembled from shaved hinoki wood pieces, these majestic arches are supported by slender steel columns and rear walls, blending traditional craftsmanship with contemporary design.
Conclusion
The Meet Tree Store is more than a retail space—it’s a tribute to tradition, craftsmanship, and the enduring beauty of hinoki cypress. By seamlessly integrating architectural elements with the brand’s ethos, Naruse Inokuma Architects have created an immersive experience that celebrates the rich heritage of Japanese craftsmanship.
