By Canva, a rising star in the startup world and recently hailed as one of the most valuable startups globally, has now ventured into video editing. This move adds another dimension to its already popular online photo editing platform, making video editing accessible and user-friendly.
Free Video Editing Services
Canva’s video editing suite is available for free on both desktop and mobile devices, mirroring its approach with photo editing services. Users can enjoy a range of features, including customizable templates and access to an extensive media library, enhancing their video editing experience.
Scene-Based Editing and Customizable Templates
Similar to its photo editing platform, Canva’s video editing suite offers a simplified interface with a scene-focused approach. This allows users to divide their videos into distinct segments effortlessly. Soon, Canva plans to introduce a trim tool, further enhancing editing capabilities. Additionally, users can choose from various video templates tailored for different platforms such as mobile videos, YouTube ads, TikTok, Pinterest, and Facebook. Custom video templates are also an option, providing flexibility according to user preferences.
Extensive Media Library and Creative Tools
Canva’s media library is packed with diverse backgrounds, audio tracks, and tools for adding elements and text to videos. The platform’s paid version grants access to a vast collection of 27,000 royalty-free tracks, catering to users’ creative needs. Moreover, Canva allows users to record videos directly from a Chrome tab, screen, or camera, streamlining the content creation process.
Simplified Interface and Collaborative Editing
The interface of Canva’s video editing suite echoes the simplicity and user-friendliness of its photo editing tools. Users can seamlessly navigate through the editing process, leveraging the scene-based editor for efficient video creation. Canva’s multiplayer functionality enables collaborative editing within the same scene-based editor, eliminating the need for downloading or reuploading videos.
Empowering Creativity and Business Growth
Rob Kawalsky, head of product at Canva, emphasizes the platform’s commitment to simplifying complex tasks, empowering users to unlock the potential of video content. Whether for business marketing, engaging social media posts, or creative expression, Canva’s Video Suite aims to democratize video editing.
Canva’s foray into video editing comes on the heels of its monumental fundraising, solidifying its position as a leading startup. With expectations of reaching $1 billion in annual revenue, Canva continues to innovate and redefine the creative landscape.
