By Marisa Corcoran’s journey from struggling actor to thriving freelance copywriter is nothing short of remarkable. Leveraging her background in acting and a relentless pursuit of innovation, Corcoran transformed her modest freelance income into a lucrative six-figure business. Here are three unconventional strategies that propelled her success.
Step #1: Give Yourself a Stage
Drawing inspiration from her acting career, Corcoran recognized the importance of creating her own platform. By hosting “The Copy Chat,” an online virtual summit featuring industry experts, she established herself as a thought leader in the copywriting space. This initiative not only expanded her audience but also attracted high-profile clients, enabling her to take on more lucrative projects.
Step #2: Schmooze with Sincerity
Embracing the principles of authenticity and personal connection, Corcoran mastered the art of sincere networking. Instead of generic pitches, she personalized her outreach efforts, citing specific insights from potential collaborators’ work and shared interests. This genuine approach not only secured valuable partnerships but also fostered long-term client relationships and business opportunities.
Step #3: ‘Beetlejuice’ Your Brand
In a bold move, Corcoran infused her personality into her brand, a strategy she refers to as “Beetlejuicing.” By highlighting her unique background and specialty in copywriting, she differentiated herself from competitors and positioned herself as a specialist rather than a generalist. This intentional branding strategy not only increased her visibility but also commanded higher rates and client loyalty.
Conclusion
Marisa Corcoran’s journey exemplifies the transformative power of creativity and strategic thinking in the freelance industry. By embracing her unconventional background and leveraging her acting skills, she not only quintupled her income but also redefined the traditional norms of freelance copywriting. Aspiring freelancers can draw inspiration from Corcoran’s story and apply her innovative strategies to their own entrepreneurial endeavors, paving the way for success in an ever-evolving landscape.
